The Gospel According to Jeffrey

Since most people aren’t following me over there, The Gospel according to Jeffrey has a new post. :-)

Comments

Post a Comment

Popular posts from this blog

*****

Image
It was a couple of months ago that my wife, Anna, decided that we should start purchasing Dean’s ® brand milk over the store brand, because she heard somewhere that, unlike store brands, Dean’s contains no hormones. As luck would have it, about a week later, CVS started having sales on Dean’s milk, pretty much every week—sales so good that it’s now actually less expensive than the store brand—so we started taking advantage. This morning, I was sitting at the table, innocently eating my breakfast, when I noticed that Dean’s has actually begun advertising this rumored fact. You probably can’t read it in the photo, but that golden, rounded fourteen-point star contains the following words: Our Farmers Pledge Not to Use Artificial Growth Hormones* So I’m thinking, “Cool! Anna was right! There’s no artificial growth hormones! How consumer-conscious of them!” But then I notice the asterisk. “Hmmm…” I think, using those exact words. “What could that be for?” I look around the label—it re...
Read more

Secondhand Data

Image
For the last two days, I’ve been bombarded with RSS feeds about a recent study from the NPD Group. According to the NPD Group’s report (and about a thousand blogs regurgitating the information), “Nearly 85 Percent of All Apple Households Also Own a Windows PC.” While this could certainly be possible, nobody seems to have seen the original report; they’ve just seen NPD’s resulting press release . it really makes me wonder how well the release reflects reality. Let’s take my household, for example: I don’t think myself a Mac bigot, but at present, all of our functional computers happen to be Macs. Specifically, we currently own 11 computers: 10 Apple Macintoshes (ages 2-18), plus one partially assembled “white box” (read: generic) PC. The “white box” is one of my eternal projects and just sits in the closet; it doesn’t even have a motherboard or a hard drive at the moment, let alone an operating system. So that leaves us with the ten Macs. Here’s the OS breakdown, in numbers of instal...
Read more

Think Different.

Image
Remember those old Apple ads, back in the ’90s, that encouraged us to “Think Different”? I certainly don’t mean to put the cart before the horse, but I’m wondering if I took that counsel a bit too much to heart, because advertising just doesn’t seem to work on me these days. Consider the following, all three of which happened in the last hour. As I was driving down the road with my family, I saw an ad for a car. I don’t have the slightest clue what kind of car it was (which says something about the overall effectiveness of the ad), but the tag line was: “Hate Sitting In Traffic Even More.” I was like, “Okay… so you’re saying that if I buy this car, the unenjoyable parts of my life will become even less enjoyable? Why wouldn’t I just save a couple Chases and use the car I already have?” Anna, it must be said, understood the ad as I can only assume it was intended: “This car is such a pleasure to drive, sitting in traffic will be horrible by comparison.” More power to her, but do you rea...
Read more