Posts

Showing posts with the label marketing

Now That’s Just Ridiculous

We all know the running gag: Christmas keeps coming earlier every year. Back when we were kids, the Christmas stuff would hit the aisles, the second Thanksgiving was over. As time went on, it started predating Thanksgiving—first a little bit, then significantly. Now by mid-October, we regularly see Hallowe’en and Christmas items being sold side by side. So with all this jumping the gun, I guess what I’m about to say shouldn’t have come as a surprise to me—nor, I suppose, will it to you. This evening, I stopped by the store after work to grab some last-minute items for our New Year’s Eve party. We already had most everything we needed, but I’d forgotten the marshmallows for the Rice Krispie Treats. In addition to grabbing what I came for and the requisite few other items, I found myself in for quite the surprise. There they were, right in the front of the store, between two cash-register lanes: Cadbury Creme Eggs. In December. Happy New Year, everybody, and remember: bawk, baw...

Lost in Translation

Image
Many years ago, Chevrolet released a car called the “Nova.” My wife, Anna, was one of the many individuals to own such a car: a car that was great for a while, but made us very sad when I had to drive my then-fiancée to work for several weeks—and very happy to have AAA Plus when we had to tow it just over 100 miles from her old apartment in Bloomington to our first home in Lafayette. She would eventually get the car fixed and sell it to her younger sister, who has herself long since moved on to a newer (and thus, more reliable) vehicle. Despite all this, however, my wife generally enjoyed her Chevy Nova for the time that she had it. Until that fateful day that it had a major problem (I think it was the alternator), it had been a pretty good little car. Unfortunately, this wonderful little hatchback’s success was—shall we say— limited outside the United States. It’s not that it wasn’t dependable; it was. It’s just that when they tried to export it to Latin America, they wasted a lot of ...