Blue
I’ve noticed, over the years, that the companies that make my wife’s make-up seem to enjoy repeatedly changing the names of their colors, with no indication of why they have done so, much less what the newly renamed colors used to be called. (In fact, I only assume they even have an identical predecessor; I really have no idea.) I suspect the reason for this is that, with the exception of certain brands ( e.g. Sei Bella), once an item of make-up has been opened, it can’t be returned nor exchanged. By constantly changing the names and colors, they force women to buy dozens more items than they otherwise would, in an oft-vain attempt to continue to look the way they like. Men, on the other hand, have it a bit easier. In our society, it’s pretty much accepted that men—or, at least, the great majority of men—don’t wear make-up. As such, we never have to worry whether last week’s “Smokey Ember” is this week’s “Light Obsidian.” But we do have a handful of hygiene products that we do use, ...