Familiarity Breeds Contempt
I remember when I was a kid, a new pizza place opened up in our area. It was about half an hour away, but we’d heard it was really good, so we made the trek to try it. It lived up to the hype: their delectable pan pizza was completely different than the same old genuine New York–style pies at all nine Italian- or Italian-American–owned pizza/sub shops in our tiny New Jersey hamlet of 15,000 people. It was also expensive, but it was so delicious that we’d drive up Route 46, every few months, to take advantage of that wonderful place called “Pizza Hut.” A few years later, they opened another store—their second, in my young mind—about 10 minutes from our house. Now it was easier to get there, though our weekly pizza night continued to come from locals like Cosmo Bella or Bachagaloop’s. Still, when the craving came, we’d still head out to Totowa to get a Pizza Hut pizza and a side of cheesy garlic bread. Definitely great stuff. On the other side of the coin were burgers. Sure, we could...